Rayze Consulting is a new marketing company that is launched by high schoolers Rayyan Ahmed and Sahil Voona. The mission is to help brands create a better engagement with Gen Z. They offer a unique platform since the founders are Gen Z themselves.
These campaigns are specifically aimed towards those that are born between the years 1997 to 2012. The idea came into fruition when both Ahmed and Boona realized that companies were not properly understanding them or their peers. Rayze Consulting sections its strategic services out into four different categories. It starts with Research, Ideation and Analyzation, Execution, and Optimization. Since launching, the firm has worked alongside brands such as Luma, CROSSNET, and SportsHi.
Image Credit: Rayze
Key Themes Behind This Trend
- Gen-z Marketing
- The rise of Rayze Consulting shows a growing demand for youth-focused marketing strategies that appeal to Gen Z audiences.
- Youth Entrepreneurship
- The success of high schoolers Rayyan Ahmed and Sahil Voona in launching Rayze Consulting demonstrates the potential for young entrepreneurs to disrupt traditional business models.
- Inclusive Branding
- Rayze Consulting's focus on better engagement with Gen Z highlights the need for brands to prioritize inclusivity and representation in their marketing efforts.
Where This Applies
- Marketing and Advertising
- Rayze Consulting's rise in popularity indicates a shift in marketing and advertising towards personalized and youth-focused strategies that resonate with Gen Z consumers.
- Consulting Services
- The success of Rayze Consulting as a youth-led consulting firm suggests that there is room for disruptive innovation in the consulting services industry, particularly with a focus on inclusivity and diversity.
- Youth-oriented Brands
- Rayze Consulting's partnership with brands such as Luma, CROSSNET, and SportsHi highlights the potential for youth-oriented brands to flourish in the growing Gen Z market with the help of specialized marketing strategies.
