The Snickers Almond Brownie is Made with Dark Chocolate
Michael Hemsworth — April 15, 2021 — Marketing
References: instagram & drugstorenews
The Snickers Almond Brownie has been unveiled by the brand to offer consumers a new take on the classic candy bar that is sure to delight. The treat features a chewy brownie filled that's mixed with chopped almonds before being topped with a layer of caramel and dipped in dark chocolate. This gives the brownie a sweet, crunchy and rich flavor profile for consumers to enjoy as a snack or a dessert.
Mars Wrigley Senior Brand Director Michelle Deignan spoke on the new Snickers Almond Brownie saying, "After seeing unparalleled excitement for the Snickers Peanut Brownie and Snickers Peanut Brownie Ice Cream launches, we’re excited to deliver on our purpose of better moments and more smiles by unveiling a delicious variation of the bar for our fans. The new Snickers Almond Brownie offers a deeply satisfying treat, with a taste and texture only Snickers can deliver on.”
Mars Wrigley Senior Brand Director Michelle Deignan spoke on the new Snickers Almond Brownie saying, "After seeing unparalleled excitement for the Snickers Peanut Brownie and Snickers Peanut Brownie Ice Cream launches, we’re excited to deliver on our purpose of better moments and more smiles by unveiling a delicious variation of the bar for our fans. The new Snickers Almond Brownie offers a deeply satisfying treat, with a taste and texture only Snickers can deliver on.”
Trend Themes
1. Brownie-candy Bar Hybrid Treats - Introducing brownies that combine the beloved candy bar flavor with a gooey, chewy texture for a new sensory experience.
2. Dark Chocolate-covered Snacks - Incorporating the health benefits and richness of dark chocolate into snacks to offer consumers a healthier and more decadent option.
3. Nuts as a Key Ingredient in Sweets - Exploring the use of nuts in desserts to add texture, flavor and nutrition to the sweet treats.
Industry Implications
1. Confectionery Industry - The confectionery industry needs to innovate to meet the growing demand for bold flavor and texture combinations in snacks and treats.
2. Packaged Food Industry - Incorporating healthier ingredients, such as dark chocolate and nuts, in packaged snacks to offer consumers more satisfying and nutritious options.
3. Foodservice Industry - Restaurants and foodservice providers can incorporate complex, multi-layered flavors into their dessert menus with hybrid treats that combine recognizable candy bar flavors, chocolate, and nuts.
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