Last Year's Lemons from Bud Light offers a hilarious an relatable ad spot to promote its latest drink, the Bud Lite Seltzer, which is packed with a real lemon flavor.
The phrase "when life gives you lemons" is taken to new extremes through this brief ad spot, which sees lemons falling from the sky. The ad cleverly plays into the popular phrase, describing 2020 as a "lemon of a year" essentially implying that bad news was a daily occurrence. The ad features a flashback-style montage which depicts disastrous lemons plummeting to earth, ruining sporting events, weddings and cancelling flights. The ad closes as three friends look back on the year, acknowledging that the year provided more than enough lemons to make lemonade.
Image Credit: Bud Light