Chris Johanson is an artist based in Portland Oregon and he works in collaboration with Vans on a new pack named "Be Cool to Your Living World." Johanson is also a musician, a skater, and a surfer, working with the brand on a sustainable range of goods. The pack is made up of five sneaker options and some apparel that are brightly designed as well.
The pieces are made consciously, using organically grown cotton and eco-rubber compounds to name a few. The footwear silhouettes include the Era, the Slip On, and the UltraRange EXO -- these are detailed with the multitonal swirl pattern that is true to the brand. The apparel includes a hoodie, cap, tote bag, and button up shirt.
Image Credit: Vans
What's Driving This Trend
- Eco-conscious Fashion
- Chris Johanson's use of eco-friendly materials in his graphic expressive apparel points toward a growing trend of sustainable fashion.
- Art-inspired Designs
- Collaborations between artists and fashion brands like Vans are leading to a trend of art-inspired designs in apparel.
- Multitonal Swirl Pattern
- The use of the multitonal swirl pattern on footwear silhouettes in the 'Be Cool to Your Living World' pack suggests a trend of incorporating bold and intricate patterns in designs.
Who This Affects Most
- Fashion and Apparel
- Chris Johanson's collaboration with Vans on eco-friendly and art-inspired apparel is a disruptive innovation opportunity in the fashion and apparel industry.
- Art and Design
- The trend of collaborations between artists and fashion brands points toward a disruptive innovation opportunity at the intersection of the art and design industry.
- Sustainable Manufacturing
- The use of eco-friendly materials by Chris Johanson in his graphic expressive apparel suggests a disruptive innovation opportunity in sustainable manufacturing.
