Bud Light's Lime-A-Rita is being promoted with a woman-led gang that calls themselves, The Ritas. The sunny ad spots take over print and video, offering snappy clips introducing the women to the world. In one ad, the group enjoys the new beverage pool-side. Dressed in bright colors and serving a care-free attitude, these women aim to represent everything the drink stands for: refreshing boldness that doesn't tae itself too seriously.
In another ad spot, The Ritas are seen participating in a slip-and-slide, doing their best to not spill their canned drink. The quirky new campaign promotes Bud Light Lime's new margarita-inspired beverage, which arrive in numerous flavor profile like strawberry, key lime or passion fruit.
Image Credit: Bud Light