To introduce its LF-Z Electrified battery electric concept vehicle, Lexis partnered with three artists and designers to reimagine the car interior concept. The project with footwear designer Salehe Bembury, digital artist Ondrej Zunka and Japanese fashion label Hender Scheme shares digital renderings of the concept car's interior and each one represents a different one of the luxury car brand's core principles: future-inspired design, Japanese heritage and takumi craftsmanship, and an enhanced human-machine connection.
The interior design concept by Salehe Bembury fuses a futuristic aesthetic with organic materials and bright colors. As the designer describes: "I want this car to feel like a seamless juxtaposition of machine and nature." Ondrej Zunka played with features space-age mechanisms, sci-fi materials and multidimensional hues, while Hender Scheme explored leather craftsmanship and heritage.
Why This Trend Is Growing
- Virtual Car Interiors
- The development of virtual car interiors presents an opportunity for automakers to involve consumers in the design process and create truly personalized driving experiences.
- Collaborative Design Processes
- By partnering with artists and designers, automakers can leverage their creativity and diverse perspectives to create unique and innovative car designs.
- Fusion of Technology and Craftsmanship
- The fusion of digital artistry with traditional materials and craftsmanship provides a chance for luxury automakers to redefine what it means to produce a quality vehicle, enabling them to create even more premium offerings for their customers.
Industries Being Reshaped
- Automotive
- The automotive industry has an opportunity to innovate by partnering with creative minds to transform the driving experience into something more bespoke and personalized.
- Art and Design
- The art and design industry can benefit from partnerships with automakers to explore new technologies and materials and push boundaries in design and innovation.
- Fashion and Luxury
- Through collaborations with automakers, the fashion and luxury industry can extend its reach and explore new niches while creating bold new interpretations of traditional design motifs.
