Gender-Neutral Bridalwear Campaigns

Belgian bridal designer Eva Janssens worked with content creator Gerrit Elen on a gender-neutral bridalwear campaign that challenges tradition. According to the designer, "A garment in itself is neither feminine nor masculine. It is what you make of it yourself."

The campaign imagery incorporates rich colors, seventeenth-century elements and Janssens' vision celebrates tailor-made bridal fashion in a way that invites people to explore both individuality and expression. As Elen is known for his gender-neutral looks, the content creator behind the Gerrit and the City blog proved to be the perfect face of the new bridalwear campaign, which showcases dresses, button-up shirts, crop tops and blazers with clean lines that have the potential to flatter anyone.