German label Coutié adds a new and custom touch to the Vans Old Skool 36 DX sneaker model with a Baby Blue tonal update. Coutié adds the Old C Logo onto the signature sneaker model and keeps the black canvas materials at the upper's foundation.
Branding nodding to Coutié can be seen at the mid panel right under the Jazz Stripe, which is now done in the Baby Blue hue. This sits right next to text that reads "Spring/Summer 2021 IDEAS THAT CONNECT." The medial side of the shoe also features the same blue stripe and decorative detail around the heel. The Old C Logo makes its way in a classic gothic font to round it all out.
Image Credit: Coutié
Why This Trend Is Growing
- Custom Sneaker Design
- There is an opportunity for fashion brands to create unique and personalized designs for mainstream sneaker models like the Vans Old Skool 36 DX.
- Branded Sneaker Collaboration
- Collaborations between fashion brands and mainstream shoe models like Vans can create new and popular sneaker drops for fans of both brands.
- Brand Browsing Experience
- Fashion brands can capitalize on the growing trend of online shopping with unique and interactive browsing experiences for their customized sneaker designs.
Industries Being Reshaped
- Fashion
- The fashion industry can take advantage of custom sneaker designs to provide customers with unique products that stand out from mainstream offerings.
- Footwear
- The footwear industry can collaborate with fashion brands to produce fresh takes on traditional and popular shoe models, attracting a wider audience.
- E-commerce
- The e-commerce industry can work with fashion brands to develop innovative online shopping experiences that enhance the customer experience and drive sales.
