Subway Collaborated with Vegan Grime Artists on Plant-Based Beats
Laura McQuarrie — April 23, 2021 — Marketing
References: campaignlive
For Earth Day, Subway created a campaign to showcase its vegan options in a unique way with Plant-Based Beats. With the aid of vegan grime artists, Subway created a song using sounds emitted by plants, specifically the plants from an urban farm that helps to create Subway’s plant-based menu.
P Money and producers Star.One used PlantWave technology to detect detects electrical variations via electrodes placed on leaves and the sounds were later remixed and overlaid with lyrics about living vegan. The track, called Vegang, shares lyrics like: "Can’t lie, it was hard at first, that's why I researched so I didn’t put a foot wrong. On the road, man, you had nothing good on, now I go Subway, can I get a foot-long."
P Money and producers Star.One used PlantWave technology to detect detects electrical variations via electrodes placed on leaves and the sounds were later remixed and overlaid with lyrics about living vegan. The track, called Vegang, shares lyrics like: "Can’t lie, it was hard at first, that's why I researched so I didn’t put a foot wrong. On the road, man, you had nothing good on, now I go Subway, can I get a foot-long."
Trend Themes
1. Plantwave Technology - Identifying and utilizing electrical variations in plants to create music presents an opportunity for creating unique audio content.
2. Vegan Collaborations - Working with vegan artists and musicians to promote plant-based offerings presents a potential marketing and branding opportunity for food companies.
3. Sustainable Food Systems - Creating urban farms and utilizing plant-based offerings presents a potential opportunity for creating environmentally sustainable food systems.
Industry Implications
1. Food and Beverage - Partnering with musicians and utilizing sustainable and plant-based offerings presents a marketing opportunity for the food and beverage industry.
2. Music and Entertainment - Working with food and beverage companies to create audio content presents a potential opportunity for the music and entertainment industry.
3. Environmental Sustainability - Creating sustainable food systems and promoting plant-based offerings presents a potential opportunity for the environmental sustainability industry.
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