Top 100 Branding Innovations in April

The top April 2018 branding innovations include products, campaigns and initiatives that all help to support betterment in some shape or form. Just Eat is now testing out a new ordering option that helps businesses and consumers alike cut down on waste, while Ocean Blu is not just a low-calorie beverage, but one with a mission that's tied to conserving waterways and marine life.

For International Women's Day this year, a number of brands helped to celebrate with reworked inspiring new packaging or logos—KFC introduced Claudia Sanders as the wife of Colonel Sanders, while Johnnie Walker launched limited-edition bottles of Jane Walker in support of female-focused organizations.

Knowing that the Millennial consumer is passionate about supporting cause-driven products, brands are also taking a stance on everything from endangered animals to packaging waste with their newest releases.