Refreshed Press

Newspapers show they are not a dying breed with new & innovative marketing tactics
Implications - Over the last decade, many have declared the newspaper a dying media form, but while newspaper circulation has certainly experienced a drastic decline all over the world -- according to American Thinker, circulation in the United States has fallen by almost 11 million readers since the year 2000 -- many outlets are attempting to reverse the trend with innovative and creative marketing and production tactics. For example, Headline News in the UAE has opted to print top headlines on beer packaging, while the Free Press in Winnipeg, Canada, has opened up a its own coffee shop to enhance interaction with its readers. In an age when digital media is king and attention spans are shorter, reinventing the wheel -- as it pertains to players in the newspaper industry -- may be absolutely necessary to survive.
SCORE: 3.4
Mild Top 6 Examples: 16,165 Total Clicks Aug 11 - May 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Tiny Personalized Newspapers - 'Little Printer' Shows Miniature Updates Important to You
SCORE: 4.8
Warm 5,405 Clicks Pub: Nov 30, 11
Tiny Personalized Newspapers
'Little Printer' Shows Miniature Updates Important to You
Little Printer allows you to start your day with a cup of coffee and a tiny personalized printed newspaper, giving you not just the news, but also updates from your friends. Little Printer is a cute,… [More]
Press-Inspired Branding - Headline News Prints the Day's News on Coffee Sleeves to Gain Readers
SCORE: 4.6
Mild 3,670 Clicks Pub: May 23, 12
Press-Inspired Branding
Headline News Prints the Day's News on Coffee Sleeves to Gain Readers
The creative minds behind the design firm Y&R Dubai devised a clever reader-generating campaign for the United Arab Emirate’s leading English newspaper Headline News. Based on the beloved... [More]
Straightforward Newspaper Campaigns - The 20 Minutos Ads Gives You Only What You Need
SCORE: 2.6
Mild 2,693 Clicks Pub: Aug 15, 11
Straightforward Newspaper Campaigns
The 20 Minutos Ads Gives You Only What You Need
Newspapers and other news portals are often filled with fluff and nonsense in order to sell or make a profit, but that is not the case with 20 Minutos, a Spanish newspaper. Distributed for free and containing… [More]
Finger-Revealing News Campaigns - The El Pais Con Tacto Ads Release Their First Braille Publication
SCORE: 1.8
Mild 1,119 Clicks Pub: Aug 5, 11
Finger-Revealing News Campaigns
The El Pais Con Tacto Ads Release Their First Braille Publication
As technology finds more and more ways to make life easier for the physically disabled, it appears like other industries are paving the way for the same; just take a look at the El Pais Con Tacto ad campaign.… [More]
Newspaper-Branded Coffee Shops - Winnipeg Free Press Cafe Invites Interaction With Publication
SCORE: 3.6
Untested 2,669 Clicks Pub: Oct 21, 11
Newspaper-Branded Coffee Shops
Winnipeg Free Press Cafe Invites Interaction With Publication
There has been a rise in the convergence of journalism and community involvement, and one example is the Winnipeg Free Press cafe. The first newspaper-branded restaurant to open in Canada, this innovative… [More]
Downsized Newspaper Boxes - Rethink Goes Tiny with Metro Campaign Design
SCORE: 2.2
Untested 609 Clicks Pub: May 14, 12
Downsized Newspaper Boxes
Rethink Goes Tiny with Metro Campaign Design
Rethink is an “ideas company” and that’s exactly what they kept in mind when designing the Metro campaign. Metro is a free Canadian newspaper that recently launched its mobile app. To... [More]
Newly Added
Category List
Full Index