DEMOGRAPHICS
ALL TRENDS
Mermaid Couture
Refreshed Press
Smart Takeaway
Everywhere Ergonomics
Gesture Design
Certain Sobriety
Unglamorizing
Socialpreneur Support
Urban Tot
Virtual Drive
Barely Booze
Snap Discourse
Curious Contest
Foodcessories
Romancevertising
Green Grandeur
Social (Good) Networking
ODDornment
Feather Tech
Good Vibrations
Ethical E-tail
Jeanovation
Virtual Collaging
Reused Brew
Revised Immersion
Responsive Fashion
Odd Scentsations
SAMPLE PRO TREND - Subscribe to access 1700 more >
Refreshed Press
Newspapers show they are not a dying breed with new & innovative marketing tactics
Implications - Over the last decade, many have declared the newspaper a dying media form, but while newspaper circulation has certainly experienced a drastic decline all over the world -- according to American Thinker, circulation in the United States has fallen by almost 11 million readers since the year 2000 -- many outlets are attempting to reverse the trend with innovative and creative marketing and production tactics. For example, Headline News in the UAE has opted to print top headlines on beer packaging, while the Free Press in Winnipeg, Canada, has opened up a its own coffee shop to enhance interaction with its readers. In an age when digital media is king and attention spans are shorter, reinventing the wheel -- as it pertains to players in the newspaper industry -- may be absolutely necessary to survive.
| Score: 4.4 |
This Year and Mild
Top 6 Examples:
Date Range:11,228 Total Clicks Aug 11 - May 12 |
| Popularity | |
| Activity | |
| Freshness |
Featured Examples | |||||||||||
Tiny Personalized Newspapers'Little Printer' Shows Miniature Updates Important to YouLittle Printer allows you to start your day with a cup of coffee and a tiny personalized printed newspaper, giving you not just the news, but also updates from your friends.
Little Printer is a cute,… [More] |
Press-Inspired BrandingHeadline News Prints the Day's News on Coffee Sleeves to Gain ReadersThe creative minds behind the design firm Y&R Dubai devised a clever reader-generating campaign for the United Arab Emirate’s leading English newspaper Headline News. Based on the beloved... [More] |
Straightforward Newspaper CampaignsThe 20 Minutos Ads Gives You Only What You NeedNewspapers and other news portals are often filled with fluff and nonsense in order to sell or make a profit, but that is not the case with 20 Minutos, a Spanish newspaper. Distributed for free and containing… [More] | |||||||||
Finger-Revealing News CampaignsThe El Pais Con Tacto Ads Release Their First Braille PublicationAs technology finds more and more ways to make life easier for the physically disabled, it appears like other industries are paving the way for the same; just take a look at the El Pais Con Tacto ad campaign.… [More] |
Newspaper-Branded Coffee ShopsWinnipeg Free Press Cafe Invites Interaction With PublicationThere has been a rise in the convergence of journalism and community involvement, and one example is the Winnipeg Free Press cafe. The first newspaper-branded restaurant to open in Canada, this innovative… [More] |
Downsized Newspaper BoxesRethink Goes Tiny with Metro Campaign DesignRethink is an “ideas company” and that’s exactly what they kept in mind when designing the Metro campaign. Metro is a free Canadian newspaper that recently launched its mobile app. To... [More] | |||||||||
