The Lets Meet And Work app draws on the growing trend of young professionals who are making either a second or their primary income online. The app taps into the desire from proximity to others that this new class of workers has. It will be interesting to see how popular this service becomes and how its product is enhanced to better meet the needs of freelance workers.
Implications - Young professionals are eager for technological solutions to solve problems of efficiency in their lives. In addition, crowdsourcing has become a favored tool of the web to gather knowledge. Companies ought to take these two threads into account when creating future marketing campaigns.