Superstar

Relive Your Childhood Fears Campaign is Inspired by Campfire Tales

By: Meghan Young - Published: • References: leoburnett & ibelieveinadv
Everyone has told ghost stories around a crackling campfire or under the cover of a thin, white bed sheet at one point, which is what the Relive Your Childhood Fears ad campaign for the Noir Dark Theatre Festival captures. Armed with a flashlight and their own scary expressions, the ghost storytellers in these print ads will surely get you into the mood for a good ol’ fright.

Conceived and executed by Leo Burnett's Sri Lanka office, the Relive Your Childhood Fears ad campaign is simple, yet clever. Not only does it ask you to make a connection with our younger self, it succeeds in helping you trudge up those long lost feelings and memories associated with those formative years. Stats for Frightening Flashlight Faces Trending: Older & Chilly
Traction: 1,273 clicks in 159 w
Interest: 4 minutes
Concept: Relive Your Childhood Fears
Related: 49 examples / 38 photos
Segment: Males, 18-55
Comparison Set: 18 similar articles, including: cultured travel campaigns, charted cinema campaigns, and scribbled spoiler campaigns.