Sentimental, affectionate design and advertising create emotional appeal
Implications - Love and its associated symbols (the heart, the color red, etc.) automatically evoke positive and pleasurable feelings. Brands centered on romance, such as De Beers and Victoria's Secret, typically use the idea of love in their advertising and creations, but now the concept is being applied to all types of industries, products and designs, regardless of whether they are traditionally associated with love. From soft drink and doughnut packaging to furniture design and storefront displays, romance is in the air -- and it's captivating consumer attention.
Trend Themes
1. Romantic Design - Romantic symbols and sentimental designs are being used beyond traditionally associated industries like jewelry and lingerie, and are now being applied to all types of products and designs.
2. Intimate Branding - Brands are using intimate and emotional appeals to engage their customers in a more personal way, such as intimate contact clothing and romance-focused campaigns.
3. Affectionate Packaging - Hand-drawn illustrations and pastel colors are used to create an emotional and homemade touch to store-bought baked treats and snack packaging.
Industry Implications
1. Retail - Retailers can use romantic and intimate appeals to draw customers in, and to advertise their products in creative and new ways.
2. Hospitality and Travel - The use of sentimentality in marketing and design can help create better experiences for customers, especially in the hospitality and travel industries where emotional and personal connections are key.
3. Fashion and Accessories - The use of sentimental and intimate designs can help brands in the fashion and accessory industry connect with their customers on a deeper level, and stand out from the competition.
