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Romancevertising
Sentimental, affectionate design and advertising create emotional appeal
Implications - Love and its associated symbols (the heart, the color red, etc.) automatically evoke positive and pleasurable feelings. Brands centered on romance, such as De Beers and Victoria's Secret, typically use the idea of love in their advertising and creations, but now the concept is being applied to all types of industries, products and designs, regardless of whether they are traditionally associated with love. From soft drink and doughnut packaging to furniture design and storefront displays, romance is in the air -- and it's captivating consumer attention.
| Score: 6.6 |
Hot
Top 6 Examples:
Date Range:90,946 Total Clicks Feb 12 - May 12 |
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Classy Sentimental ScenesJack Vettriano Paints Romantic Depictions with a Hard-Boiled, Noir FeelThese Jack Vettriano paintings are perfect for anyone in the mood for love. Depicting classy couples in fancy restaurants, bars and hotel settings, it’s as though Vettriano transports the viewers to romanticized… [More] |
Storefront Story RomancesThe Hugo Boss Storybook Window Display Tells a Charming TaleHugo Boss’ latest storefront concept will surely woo your hearts as you enter its storybook wonderland. Imagine yourself in a typical Parisian romance novel; the storefront depicts two young... [More] |
Intimacy-Inviting ShirtsTouchables by Drew Stanley Encourages Physical ContactJust in time for Valentine's Day, Touchables by Drew Stanley is a series of clothing that encourages intimacy between couples. Comprised of two different shirts, the New York-based designer specifically… [More] | |||||||||
Heart-Covered CansCoca-Cola x PLAY Comme Des Garcons Present a Bold RedesignThe Coca-Cola x PLAY Comme des Garcons series is a makeover of the iconic can. This campaign is stylish, and infuses the popular soft drink with a sense of fashion all chic individuals will adore.
The… [More] |
Simplistic Sentimental SeatingThe Heart Chair is a Lovey-Dovey Furniture Piece for Your PosteriorIf you’re looking to inject a bit of romance into every aspect of your home, then getting yourself a Heart Chair is a definite must. With its simplistic design and arched backrest that resembles a heart,… [More] |
Heart-Shaped Wine RacksVino Vitae by Axel Yberg is Made for Cancer SurvivorsVino Vitae is a unique wine rack that has been crafted with a beautiful purpose in mind. In addition to holding wine bottles and glassware, Vino Vitae was built to help raise funds for charity.... [More] | |||||||||
