The Yashida Ice Works Ads Look Uncomfortably Painful

By: Meghan Young - Published: Jul 28, 2011 • References: publicis & ibelieveinadv
The Yashida Ice Works exhibition will certainly make you feel like a kid again. Full of magically stunning sculptures, the series resembles a winter wonderland. If you decide to mimic these print ads by licking one of the frozen sculptures, however, you may be in a bit of trouble. I know that Yashida Ice Works may look appealingly cool, but if you've learned anything the movie 'A Christmas Story,' it is that it's quite painful to have to remove a tongue stuck to ice.

Conceived by Singapore-based ad agency Publicis, the Yashida Ice Works ad campaign may look uncomfortably painful, but there is a sense of curiosity and experimentation that will really pique people's interests. Instead of scaring people away from the show, it will definitely wrangle them in. Stats for Frozen Tongue Campaigns Trending: Older & Mild
Research: 2,506 clicks in 251 w
Interest: 4 minutes
Concept: Yashida Ice Works
Related: 42 examples / 32 photos
Segment: Neutral, 18-55+
Comparison Set: 15 similar articles, including: novel life-changing ads, spoofed milk campaigns, and shocking anatomy campaigns.