The Colgate Plax Campaign Shows that 'Bad Breath Isn't You'

Oftentimes when you first wake up or have just had a very rich meal, your breath could potentially become something straight out of a monster movie; the Colgate Plax ad campaign shows that the brand is understanding of this and wants you to know that 'Bad breath isn't you.'

Conceived and executed by New York-based ad agency Young & Rubicam, the Colgate Plax ad campaign is quirky, humorous and to-the-point. Instead of going for the typical Photoshopped route that would yield a more surreal yet realistic rendition of these scenarios, the Colgate Plax ad campaign centers around illustrations, which happen to be popping up more and more in print ads.