The Colgate Plax Campaign Shows that 'Bad Breath Isn't You'

By: Meghan Young - Published: Jul 21, 2011 • References: yr & ibelieveinadv
Oftentimes when you first wake up or have just had a very rich meal, your breath could potentially become something straight out of a monster movie; the Colgate Plax ad campaign shows that the brand is understanding of this and wants you to know that 'Bad breath isn't you.'

Conceived and executed by New York-based ad agency Young & Rubicam, the Colgate Plax ad campaign is quirky, humorous and to-the-point. Instead of going for the typical Photoshopped route that would yield a more surreal yet realistic rendition of these scenarios, the Colgate Plax ad campaign centers around illustrations, which happen to be popping up more and more in print ads. Stats for Alternate Breath Personalities Trending: Older & Chilly
Research: 2,944 clicks in 252 w
Interest: 4 minutes
Concept: Colgate Plax
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
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