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The LEGO Imagine Ad Campaign Blends in With its Surroundings

By: Meghan Young - Published: • References: blackbulbcreations.blogspot & psfk
When ad campaigns, like the LEGO Imagine, interact with their surroundings in some way, they becomes even more meaningful to the people they are talking to. Those who come across them walk away knowing that a lot of thought and effort was put behind these particular campaigns. The same goes for this featured featured LEGO Imagine advert.

Commissioned by Ogilvy, the LEGO Imagine ad campaign was designed by professional LEGO artist Nicholas Foo. Installed at specific bus stop sites around Singapore, they blend into their environment so realistically, passersby would probably have to look twice before realizing the LEGO Imagine campaign pieces are actually murals.

These LEGO Imagine murals even won a Silver Outdoor Lion at the Cannes International Festival of Creativity. Stats for Building Block Murals Trending: Older & Mild
Traction: 2,618 clicks in 176 w
Interest: 1.6 minutes
Concept: LEGO Imagine
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: surfing mini figure shoots, surreal lego cityscapes, and toy block fortresses.