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Ethical E-tail
Do-Good Virtual Marketplaces for Conscientious Online Shoppers
Implications - When it comes to shopping, making an eco-friendly or socially beneficial decision isn't always easy. Many physical retailers have introduced new product categories and sections in their shops that focus on environmental or social good, but for the busy individual, getting to these specific products (when life pulls them in different directions) can be difficult. Making the consumption of ethical goods easier is the rise of online marketplaces dedicated to social causes ranging from the planet to Third World poverty. Now, conscientious consumers can shop easily and conveniently from the comfort of their own homes or mobile devices, with the assurance that their purchases are for the betterment of society.
| Score: 7.2 |
Warm
Top 6 Examples:
Date Range:64,166 Total Clicks Jul 11 - May 12 |
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Altruistic Online Marketplaces'Shop With Meaning' Sells Socially-Responsible Items with a StoryEvery day, ShopWithMeaning.org highlights an online store that sells products that give a donation for each item purchased. They also have an online marketplace for socially responsible merchandise, where… [More] |
Online Ethical RetailersSERRV Alleviates Poverty by Supporting Artisans from Around the WorldSERRV is an shopping site that carves out a convenient way to shop for fair trade handicrafts from around the world. Its mission is poverty alleviation through supporting small-scale artisans and farmers.… [More] |
Planet-Loving MarketplacesEartheasy is an Online Shop to Support Sustainable LifestylesEartheasy is an online marketplace for socially-conscious, environmentally-friendly products that range from the LifeStraw personal water filter to grow-your-own mushroom kits, to terrariums.
The family-run… [More] | |||||||||
Ethical Shopping SitesMagnifeco is an Eco-Fashion Source Featuring All Things Socially GoodMagnifeco Shopping is the newest addition to the online shopping world. Billed as "a daily blog where ethics meets aesthetics," Magnifeco Shopping is the brainchild of fashion blogger Kate Black, who founded… [More] |
Social Good Shopping Sites'Histoire' Boutique is an Online Store Devoted to Creating a Just WorldHistoire Boutique is an online shopping site devoted to providing products to its clients that facilitate change and hope for people, different communities and the earth. By researching a wide range of… [More] |
Benevolent Online ShoppingThe Do Good Buy Us Website Allows Consumers to Buy Charitable ProductsThe Do Good Buy Us website promotes the concept of socially conscious shopping, or rather, “shoptivism.” The founders follow the “S.H.O.P” philosophy, an acronym that stands... [More] | |||||||||
