Until I stumbled upon the Pattex A Tool's Nightmare ad campaign, I would never have imagined that these hardy helpers would ever be afraid of anything. Of course, I would never have looked at them through such sympathetic eyes as well, as though they were actually alive. Ever since the airing of those personified object IKEA commercials, however, this theme seems to have become more and more prevalent.
Conceived by Vienna-based ad agency DDB Tribal, the Pattex A Tool's Nightmare ad campaign is cute and humorous. In promoting its glue, Pattex really shows how much it can do. Forget the hammer and nails, the screwdriver or any other sweat-inducing tools and instead, go down the easy road with Pattex's glue product -- you won't be sorry.
Stats for Hiding Tool Campaigns
Trending: Older & Mild
Research: 2,696 clicks in 252 w
Interest: 4 minutes
Concept: Pattex A Tool S Nightmare
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: novel life-changing ads, alcoholic sundown contraptions, and shocking anatomy campaigns.
Alcoholic Sundown Contraptions
Novel Life-Changing Ads
Shocking Anatomy Campaigns
Luxury-Loving Car Campaigns
Fragile Life Campaigns