Until I stumbled upon the Pattex A Tool's Nightmare ad campaign, I would never have imagined that these hardy helpers would ever be afraid of anything. Of course, I would never have looked at them through such sympathetic eyes as well, as though they were actually alive. Ever since the airing of those personified object IKEA commercials, however, this theme seems to have become more and more prevalent.
Conceived by Vienna-based ad agency DDB Tribal, the Pattex A Tool's Nightmare ad campaign is cute and humorous. In promoting its glue, Pattex really shows how much it can do. Forget the hammer and nails, the screwdriver or any other sweat-inducing tools and instead, go down the easy road with Pattex's glue product -- you won't be sorry.
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