The Pattex A Tool's Nightmare Campaign Shows an Easier Route

By: Meghan Young - Published: • References: pattex & ibelieveinadv
Until I stumbled upon the Pattex A Tool's Nightmare ad campaign, I would never have imagined that these hardy helpers would ever be afraid of anything. Of course, I would never have looked at them through such sympathetic eyes as well, as though they were actually alive. Ever since the airing of those personified object IKEA commercials, however, this theme seems to have become more and more prevalent.

Conceived by Vienna-based ad agency DDB Tribal, the Pattex A Tool's Nightmare ad campaign is cute and humorous. In promoting its glue, Pattex really shows how much it can do. Forget the hammer and nails, the screwdriver or any other sweat-inducing tools and instead, go down the easy road with Pattex's glue product -- you won't be sorry. Stats for Hiding Tool Campaigns Trending: Older & Mild
Traction: 2,581 clicks in 188 w
Interest: 4 minutes
Concept: Pattex A Tool S Nightmare
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: shocking anatomy campaigns, alcoholic sundown contraptions, and novel life-changing ads.