Curious Contest

Brands create bizarre competitions to engage more customers
Implications - Contests and competitions have long been used by brands to capture customer attention. However, they have typically been "predictable" and fallen under the creative category -- for instance, contests asking customers to design or create a new logo, packaging idea or music video. Now, more brands are experimenting with offbeat and incredibly bizarre contests, such as Stride's chewing contest and Holt Renfrew's bicycle scavenger hunt. The more offbeat a contest is, the more people are likely to take notice of it and participate.
SCORE: 4.4
Mild Top 6 Examples: 14,479 Total Clicks Jun 11 - May 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Worldwide Web Portraits - The Saint 'Can You Draw the Internet' Contest is "Inter-nutty"
SCORE: 6.5
V. Hot 4,419 Clicks Pub: Jun 13, 11
Worldwide Web Portraits
The Saint 'Can You Draw the Internet' Contest is "Inter-nutty"
The submissions for this all-inclusive contest range from serious to to seriously hilarious. The Saint 'Can You Draw the Internet' contest has citizens everywhere all abuzz. The UK digital agency Saint… [More]
Auto-Burning Contests - MINI Belux ‘Fan the Flame' Advertising Campaign
SCORE: 4.4
Warm 4,015 Clicks Pub: Jan 20, 12
Auto-Burning Contests
MINI Belux ‘Fan the Flame' Advertising Campaign
Mini Belux ‘Fan the Flame’ now broadcasts Mini’s flair for social media by roping a MINI Countryman on a slope of only 15 degrees with a flame that is slowly burning the rope. How does the public get involved?… [More]
Social Media Kissing Contests - The MARTINI Kisser Casting Campaign Seeks a "Kissing Specialist"
SCORE: 6
Warm 3,801 Clicks Pub: Sep 20, 11
Social Media Kissing Contests
The MARTINI Kisser Casting Campaign Seeks a "Kissing Specialist"
Are you a good kisser? MARTINI wants to know. The Italian beverage brand has launched a campaign, called MARTINI Kisser Casting, to find someone with some serious lip-smacking talent. Launched on Facebook,… [More]
Cycle-Winning Photo Contests - Holt Renfrew ‘Find a Bike’ Contest Sends You on a Scaveng
SCORE: 2.9
Mild 1,377 Clicks Pub: May 18, 12
Cycle-Winning Photo Contests
Holt Renfrew ‘Find a Bike’ Contest Sends You on a Scaveng
The Holt Renfrew ‘Find a Bike’ contest via Twitter is a photo contest inviting participants from Toronto, Montreal, Calgary and Vancouver. The aim was to promote a more eco-friendly mode of... [More]
Competitive Eating Stunts - Eating Legend Takeru Kobayashi Drinks 42 Cups of Coffee Non-Stop
SCORE: 3.6
Untested 355 Clicks Pub: May 15, 12
Competitive Eating Stunts
Eating Legend Takeru Kobayashi Drinks 42 Cups of Coffee Non-Stop
Takeru Kobayashi is a well-known competitive food-eating champion who has accomplished stunts such as eating 337 wings and a ton of hot dogs in just 10 minutes. In his latest stunt, he partnered... [More]
Farm Animal-Mocking Contests - Stride's Face the Cow Competition Seeks the Best Chewer
SCORE: 2.7
Untested 512 Clicks Pub: May 15, 12
Farm Animal-Mocking Contests
Stride's Face the Cow Competition Seeks the Best Chewer
Stride is known for its long lasting taste of gum and has created an online competition called ‘Face the Cow’ to seek the best chewer. Stride customers can retrieve a code on a pack of... [More]
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