DEMOGRAPHICS
ALL TRENDS
Snap Discourse
Curious Contest
Foodcessories
Romancevertising
Green Grandeur
Social (Good) Networking
ODDornment
Feather Tech
Good Vibrations
Ethical E-tail
Jeanovation
Virtual Collaging
Reused Brew
Revised Immersion
Responsive Fashion
Odd Scentsations
Touchless Living
Converta-Tech
Clash Happy
Bro Beauty
Germ Mania
Camouflaged Fitness
Kinetic Design
Mobile Manipulation
Portable Safety
Hands-Free Tech
Conspicuous Cuisine
SAMPLE PRO TREND - Subscribe to access 1729 more >
Curious Contest
Brands create bizarre competitions to engage more customers
Implications - Contests and competitions have long been used by brands to capture customer attention. However, they have typically been "predictable" and fallen under the creative category -- for instance, contests asking customers to design or create a new logo, packaging idea or music video. Now, more brands are experimenting with offbeat and incredibly bizarre contests, such as Stride's chewing contest and Holt Renfrew's bicycle scavenger hunt. The more offbeat a contest is, the more people are likely to take notice of it and participate.
| Score: 5.4 |
Mild
Top 6 Examples:
Date Range:11,474 Total Clicks Jun 11 - May 12 |
| Popularity | |
| Activity | |
| Freshness |
Featured Examples | |||||||||||
Worldwide Web PortraitsThe Saint 'Can You Draw the Internet' Contest is "Inter-nutty"The submissions for this all-inclusive contest range from serious to to seriously hilarious.
The Saint 'Can You Draw the Internet' contest has citizens everywhere all abuzz. The UK digital agency Saint… [More] |
Auto-Burning ContestsMINI Belux ‘Fan the Flame' Advertising CampaignMini Belux ‘Fan the Flame’ now broadcasts Mini’s flair for social media by roping a MINI Countryman on a slope of only 15 degrees with a flame that is slowly burning the rope. How does the public get involved?… [More] |
Social Media Kissing ContestsThe MARTINI Kisser Casting Campaign Seeks a "Kissing Specialist"Are you a good kisser? MARTINI wants to know. The Italian beverage brand has launched a campaign, called MARTINI Kisser Casting, to find someone with some serious lip-smacking talent.
Launched on Facebook,… [More] | |||||||||
Cycle-Winning Photo ContestsHolt Renfrew ‘Find a Bike’ Contest Sends You on a ScavengThe Holt Renfrew ‘Find a Bike’ contest via Twitter is a photo contest inviting participants from Toronto, Montreal, Calgary and Vancouver. The aim was to promote a more eco-friendly mode of... [More] |
Competitive Eating StuntsEating Legend Takeru Kobayashi Drinks 42 Cups of Coffee Non-StopTakeru Kobayashi is a well-known competitive food-eating champion who has accomplished stunts such as eating 337 wings and a ton of hot dogs in just 10 minutes. In his latest stunt, he partnered... [More] |
Farm Animal-Mocking ContestsStride's Face the Cow Competition Seeks the Best ChewerStride is known for its long lasting taste of gum and has created an online competition called ‘Face the Cow’ to seek the best chewer.
Stride customers can retrieve a code on a pack of... [More] | |||||||||
