Barely Booze

Lighter, sweeter & totally new takes on beer made for passive drinkers
Implications - Today, beer remains the beverage of choice among Americans who drink alcohol. Although men are still the primary beer consumer, accounting for more than 80 percent of the beer consumed (Beer-Brewing.com), there is still a tremendous opportunity for beer brands to capture female alcohol drinkers. Women tend to choose lighter beers and specialty brews, which means beer brands can experiment and create new takes on beer and beer-related products (such as ice cream) to capture the female demographic. In addition, these offbeat brew products may also appeal to more passive drinkers who are more likely to choose a novelty beer than a classic one, just for the fun of it.
SCORE: 3.9
Mild Top 6 Examples: 9,883 Total Clicks Jun 11 - May 12
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DEMOGRAPHICS
Frozen Booze Desserts - Brewer's Cow 'Beer Infused Ice Cream' is The Pot Belly's Worst Nightmare
SCORE: 5.3
Warm 3,371 Clicks Pub: Apr 7, 12
Frozen Booze Desserts
Brewer's Cow 'Beer Infused Ice Cream' is The Pot Belly's Worst Nightmare
To be a bit more conspicuous while drinking at home, the Brewer’s Cow ‘Beer Infused Ice Cream’ ought to do the trick. The Connecticut company makes premium ice cream using actual... [More]
Chocoholic Online Promos - The Sagres Chocolate Beer Website is Made Entirely from Real Chocolate
SCORE: 4.3
Mild 1,668 Clicks Pub: Jun 4, 11
Chocoholic Online Promos
The Sagres Chocolate Beer Website is Made Entirely from Real Chocolate
You may be asking yourself how a website made entirely from real chocolate is even possible, but the folks at renowned Portugese beer company Sagres have the answers. The Sagres chocolate beer website… [More]
Girly Branded Brews - 'Chick Beer' is the First Ale to be Marketed Specifically Toward Women
SCORE: 4.4
Mild 2,164 Clicks Pub: Sep 8, 11
Girly Branded Brews
'Chick Beer' is the First Ale to be Marketed Specifically Toward Women
Beer is not exactly a beverage that is aimed toward women, what with the half-naked models in beer commercials, but with the creation of Chick Beer, that might all be changing. With "Witness the Chickness"… [More]
Margarita-Flavored Beers - Bud Light Releases the Lime-A-Rita
SCORE: 4.2
Mild 1,329 Clicks Pub: May 10, 12
Margarita-Flavored Beers
Bud Light Releases the Lime-A-Rita
As you probably guessed from the title, Bud Light’s Lime-a-Rita is a take on the popular alcoholic beverage known as margaritas. This idea came about when Anheuser-Busch realized that people were... [More]
Cuppa-Infused Booze - The Coors Light Iced T is the First Ever Extension of the Brand
SCORE: 2
Untested 569 Clicks Pub: Apr 23, 12
Cuppa-Infused Booze
The Coors Light Iced T is the First Ever Extension of the Brand
Every summer, popular brewing companies from Brava to Bud Light release a specialty beer to keep you cool during the warm weather, and this summer Coors Light takes the reins with the Coors Light... [More]
Delectable Savory Brews - Bacon Maple Ale Puts a Tasty New Twist on Beer
SCORE: 2.2
Untested 782 Clicks Pub: Nov 15, 11
Delectable Savory Brews
Bacon Maple Ale Puts a Tasty New Twist on Beer
Rogue is one of west coast's most well-known craft brewery having delivered some of the best ales and lagers around, and their latest creation is the savory Bacon Maple Ale. While the Bacon Maple Ale… [More]