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Barely Booze

Lighter, sweeter & totally new takes on beer made for passive drinkers

Implications - Today, beer remains the beverage of choice among Americans who drink alcohol. Although men are still the primary beer consumer, accounting for more than 80 percent of the beer consumed (Beer-Brewing.com), there is still a tremendous opportunity for beer brands to capture female alcohol drinkers. Women tend to choose lighter beers and specialty brews, which means beer brands can experiment and create new takes on beer and beer-related products (such as ice cream) to capture the female demographic. In addition, these offbeat brew products may also appeal to more passive drinkers who are more likely to choose a novelty beer than a classic one, just for the fun of it.
Trend Themes
1. Targeting Female Beer Drinkers - Beer brands can experiment and create new takes on beer and beer-related products to capture the female demographic.
2. Innovative Beer Marketing - Beer companies can collaborate with brands and engage in creative marketing to offer unique and interactive experiences, such as creating a website made entirely of chocolate or releasing a specialty margarita-flavored beer.
3. Novelty Beer Products - Passive beer drinkers are more likely to choose novelty beer over classic ones, leading to new opportunities for brands to create unique and unconventional beer flavors such as bacon maple or ice cream infused with beer.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore innovative ways to infuse beer and experiment with unconventional flavors to cater to consumers seeking new gastronomic experiences.
2. Marketing and Advertising - The marketing and advertising industry can help beer companies engage with consumers through creative marketing campaigns and collaborations with unique brands, such as chocolate sculptors or ice cream makers.
3. Packaging and Product Design - The packaging and product design industry can offer new ideas for beer brands to appeal to female drinkers or create unique packaging designs that reflect new and unconventional beer flavors.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 47 Examples:
1,406,350 Total Clicks
Date Range:
Jun 11 — May 12
Trending:
Mild

Featured Examples

Frozen Booze Desserts
Frozen Booze Desserts
Brewer's Cow 'Beer Infused Ice Cream' is The Pot Belly's Worst Nightmare
To be a bit more conspicuous while drinking at home, the Brewer’s Cow ‘Beer Infused Ice Cream’ ought to do the trick. The Connecticut company makes premium ice cream using actual... MORE
play_circle_filled Chocoholic Online Promos
Chocoholic Online Promos
The Sagres Chocolate Beer Website is Made Entirely from Real Chocolate
You may be asking yourself how a website made entirely from real chocolate is even possible, but the folks at renowned Portugese beer company Sagres have the answers. The Sagres chocolate beer website… MORE
Girly Branded Brews
Girly Branded Brews
'Chick Beer' is the First Ale to be Marketed Specifically Toward Women
Beer is not exactly a beverage that is aimed toward women, what with the half-naked models in beer commercials, but with the creation of Chick Beer, that might all be changing. With "Witness the Chickness"… MORE
Margarita-Flavored Beers
Margarita-Flavored Beers
Bud Light Releases the Lime-A-Rita
As you probably guessed from the title, Bud Light’s Lime-a-Rita is a take on the popular alcoholic beverage known as margaritas. This idea came about when Anheuser-Busch realized that people were... MORE
Cuppa-Infused Booze
Cuppa-Infused Booze
The Coors Light Iced T is the First Ever Extension of the Brand
Every summer, popular brewing companies from Brava to Bud Light release a specialty beer to keep you cool during the warm weather, and this summer Coors Light takes the reins with the Coors Light... MORE
Delectable Savory Brews
Delectable Savory Brews
Bacon Maple Ale Puts a Tasty New Twist on Beer
Rogue is one of west coast's most well-known craft brewery having delivered some of the best ales and lagers around, and their latest creation is the savory Bacon Maple Ale. While the Bacon Maple Ale… MORE

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