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Barely Booze
Lighter, sweeter & totally new takes on beer made for passive drinkers
Implications - Today, beer remains the beverage of choice among Americans who drink alcohol. Although men are still the primary beer consumer, accounting for more than 80 percent of the beer consumed (Beer-Brewing.com), there is still a tremendous opportunity for beer brands to capture female alcohol drinkers. Women tend to choose lighter beers and specialty brews, which means beer brands can experiment and create new takes on beer and beer-related products (such as ice cream) to capture the female demographic. In addition, these offbeat brew products may also appeal to more passive drinkers who are more likely to choose a novelty beer than a classic one, just for the fun of it.
| Score: 4.7 |
Mild
Top 6 Examples:
Date Range:7,367 Total Clicks Jun 11 - May 12 |
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Featured Examples | |||||||||||
Frozen Booze DessertsBrewer's Cow 'Beer Infused Ice Cream' is The Pot Belly's Worst NightmareTo be a bit more conspicuous while drinking at home, the Brewer’s Cow ‘Beer Infused Ice Cream’ ought to do the trick. The Connecticut company makes premium ice cream using actual... [More] |
Chocoholic Online PromosThe Sagres Chocolate Beer Website is Made Entirely from Real ChocolateYou may be asking yourself how a website made entirely from real chocolate is even possible, but the folks at renowned Portugese beer company Sagres have the answers. The Sagres chocolate beer website… [More] |
Girly Branded Brews'Chick Beer' is the First Ale to be Marketed Specifically Toward WomenBeer is not exactly a beverage that is aimed toward women, what with the half-naked models in beer commercials, but with the creation of Chick Beer, that might all be changing.
With "Witness the Chickness"… [More] | |||||||||
Margarita-Flavored BeersBud Light Releases the Lime-A-RitaAs you probably guessed from the title, Bud Light’s Lime-a-Rita is a take on the popular alcoholic beverage known as margaritas. This idea came about when Anheuser-Busch realized that people were... [More] |
Cuppa-Infused BoozeThe Coors Light Iced T is the First Ever Extension of the BrandEvery summer, popular brewing companies from Brava to Bud Light release a specialty beer to keep you cool during the warm weather, and this summer Coors Light takes the reins with the Coors Light... [More] |
Delectable Savory BrewsBacon Maple Ale Puts a Tasty New Twist on BeerRogue is one of west coast's most well-known craft brewery having delivered some of the best ales and lagers around, and their latest creation is the savory Bacon Maple Ale.
While the Bacon Maple Ale… [More] | |||||||||
