Superstar

VooBrew Packaging Takes on an American Western Theme

By: Amelia Roblin - Published: Sep 2, 2011 • References: coroflot and thedieline
Different brands of beer really only have their labels to distinguish themselves from the competing beverages on the shelf, but VooBrew packaging has been executed in such a way that avoids the use of the typical long necked bottle, swapping it out for another silhouette.

The ale and lager have been funneled into small stubby jars that make them look more like eclectic moonshine flasks. The labels were printed on hand-cut white stickers marked with thick black letters and the embellishment of one additional dye each.

The vintage homespun approach to VooBrew packaging was conceived by Hannah Volz who chose to seal each bottle with corks and wrap them in twine. The result is a quality and authentic aesthetic that's embraced appropriately by a special wooden storage crate.