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Bro Beauty
Men's personal care is a growing market opportunity
Implications - Interest in men's beauty products is on the rise, as more males who are comfortable about their masculinity begin purchasing products to address a cosmetic need (i.e. dry skin) and to experiment in areas traditionally left for the gals. According to Diagonal Reports, the men's beauty market in the United States is one of the best performing segments of the personal care industry, with the market seeing double-digit growth over the course of the decade. Today's man wants to take pride in his appearance, and is therefore more willing to spend money on grooming products that will keep him looking young and fresh. While most men have yet to accept nail polish as a part of their daily beauty routines, many are trying out skincare creams, haircare products, hair color and fragrance.
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Chilly
Top 6 Examples:
Date Range:6,166 Total Clicks Aug 11 - Apr 12 |
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Featured Examples | |||||||||||
Male-Specific PolishThe 'Indashio Black' Evolutionman Lacquer is for MenThe beauty gurus at Evolutionman have produced ‘Indashio Black,’ also known as the latest in men’s cosmetics. The product comes as a collaboration between the brand and fashion... [More] |
Brotastic Beauty Sample SubscriptionsBirchbox Man Lets Guys Test Drive New ProductsBirchbox Man provides custom-tailored lifestyle and grooming product samples to subscribers to let them try out new items.
Using an online profile set up on the site by the customer, the company... [More] |
Fierce Facial Hair FragrancesThe Dude No. 1 Beard Oil is a Grizzly Goatee ExperienceFrom five-o-clock shadow to the most magnificent muttonchops, facial hair gets fancy with the all-natural Dude No. 1 Beard Oil by MCMC Fragrances. Forget traditional cologne -- this oil combines Virginia… [More] | |||||||||
Men-Only ManicuresEvolutionMan Offers a Range of Nail Polishes Specifically for GuysThere are murses, men's corsets and even men's high heels, so why not nail polish as well? EvolutionMan, founded by makeup artist Marco Berardini, has launched a line of men's nail polishes to meet the… [More] |
Macho Beauty ProductsThe Nivea Revitalizing Skincare Line Offers a Fresh Face for Young MenIn the hopes of appealing to a younger age demographic of males, Nivea released its 'Nivea Revitalizing' line of skincare products. The line was designed for men between the ages of 22 and 28. Nivea Revitalizing… [More] |
Macho Monthly PackagesHiskit Targets the Best for Men Every MonthHiskit is a fantastic new monthly service that provides men with samples of interesting products out there on the market. Hiskit products span a range of categories, which include fragrances, underwear… [More] | |||||||||
