Bro Beauty

Men's personal care is a growing market opportunity
Implications - Interest in men's beauty products is on the rise, as more males who are comfortable about their masculinity begin purchasing products to address a cosmetic need (i.e. dry skin) and to experiment in areas traditionally left for the gals. According to Diagonal Reports, the men's beauty market in the United States is one of the best performing segments of the personal care industry, with the market seeing double-digit growth over the course of the decade. Today's man wants to take pride in his appearance, and is therefore more willing to spend money on grooming products that will keep him looking young and fresh. While most men have yet to accept nail polish as a part of their daily beauty routines, many are trying out skincare creams, haircare products, hair color and fragrance.
SCORE: 3
Untested Top 6 Examples: 10,130 Total Clicks Aug 11 - Apr 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Male-Specific Polish - The 'Indashio Black' Evolutionman Lacquer is for Men
SCORE: 4.4
Mild 2,468 Clicks Pub: Apr 17, 12
Male-Specific Polish
The 'Indashio Black' Evolutionman Lacquer is for Men
The beauty gurus at Evolutionman have produced ‘Indashio Black,’ also known as the latest in men’s cosmetics. The product comes as a collaboration between the brand and fashion... [More]
Brotastic Beauty Sample Subscriptions - Birchbox Man Lets Guys Test Drive New Products
SCORE: 3.5
Untested 1,788 Clicks Pub: Apr 9, 12
Brotastic Beauty Sample Subscriptions
Birchbox Man Lets Guys Test Drive New Products
Birchbox Man provides custom-tailored lifestyle and grooming product samples to subscribers to let them try out new items. Using an online profile set up on the site by the customer, the company... [More]
Fierce Facial Hair Fragrances - The Dude No. 1 Beard Oil is a Grizzly Goatee Experience
SCORE: 2.8
Untested 2,221 Clicks Pub: Aug 31, 11
Fierce Facial Hair Fragrances
The Dude No. 1 Beard Oil is a Grizzly Goatee Experience
From five-o-clock shadow to the most magnificent muttonchops, facial hair gets fancy with the all-natural Dude No. 1 Beard Oil by MCMC Fragrances. Forget traditional cologne -- this oil combines Virginia… [More]
Men-Only Manicures - EvolutionMan Offers a Range of Nail Polishes Specifically for Guys
SCORE: 3
Untested 928 Clicks Pub: Nov 8, 11
Men-Only Manicures
EvolutionMan Offers a Range of Nail Polishes Specifically for Guys
There are murses, men's corsets and even men's high heels, so why not nail polish as well? EvolutionMan, founded by makeup artist Marco Berardini, has launched a line of men's nail polishes to meet the… [More]
Macho Beauty Products - The Nivea Revitalizing Skincare Line Offers a Fresh Face for Young Men
SCORE: 1.4
Untested 1,240 Clicks Pub: Aug 28, 11
Macho Beauty Products
The Nivea Revitalizing Skincare Line Offers a Fresh Face for Young Men
In the hopes of appealing to a younger age demographic of males, Nivea released its 'Nivea Revitalizing' line of skincare products. The line was designed for men between the ages of 22 and 28. Nivea Revitalizing… [More]
Macho Monthly Packages - Hiskit Targets the Best for Men Every Month
SCORE: 2.3
Untested 1,485 Clicks Pub: Aug 31, 11
Macho Monthly Packages
Hiskit Targets the Best for Men Every Month
Hiskit is a fantastic new monthly service that provides men with samples of interesting products out there on the market. Hiskit products span a range of categories, which include fragrances, underwear… [More]
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