Category
Fashion
Crown Care
Trend cluster
Category
Deliberate
Vintage
Growing obsession with making photos look 'antique'.
5.4
Trend score
Trend
What is the Deliberate Vintage trend?
Deliberate Vintage: Although recent years have seen a rise in high-resolution photography and tools, many people are becoming more partial to photography that takes on an antique look, with blurred edges, fuzzy images and faded coloring. This love for antique photography has created a renewed passion for the Polaroid photo as well as contemporary tools like Instagram that allow consumers to instantly turn their digital photos into "vintage" ones. Consumers are hardwired to appreciate nostalgic elements in products and advertising (nostalgia activates parts of the brain associated with feelings of pleasure), which explains why this direction in photography has grown -- and is growing -- so rapidly.
Trend themes
Themes within the Deliberate Vintage trend
Three behaviours holding the trend together01
Nostalgia
There is a renewed passion for vintage aesthetics, such as Polaroid photos and antique photography.
02
Living Photos
Apps such as Flixel are blurring the lines between video and photography with their cinemagraphs.
03
Social Media Filters
Facebook is implementing its own photo filters to compete with Instagram, proving that ideas can be borrowed from competitors in a highly competitive space.
Industry implications
What the Deliberate Vintage trend means for industry
Where the trend changes the playbookFor
Fashion
Vintage and Polaroid-inspired photography trends are being reflected in fashion lookbooks and editorials.
For
Technology
Living photos and social media filters are disruptive innovations in the world of technology and digital media.
For
Advertising
The use of living photos and Instagram-inspired aesthetics in editorials and ad campaigns is a unique way to catch consumers' attention and create memorable content.
Trend signals
Trend signals for Deliberate Vintage
Trend score 5.4 out of 10, from popularity 71%, activity 83%, freshness 8%.
Popularity71%
Activity83%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Deliberate Vintage trend
8 featured examples from Aug 30, 2011 to Apr 23, 2012CategoryFashion
Instagram-Inspired Editorials
Cara Delevingne by Nick Knight Playfully Poses with Baby Pets
The photography industry can explore opportunities in offering unique and quirky filters for professional photographers to incorporate into their work.
CategoryPop Culture
Hipster Polaroid-Inspired Shoots
The Vice 'Less is a Bore' Editorial Offers Wild & Youthful Prints
Opportunity to innovate in capturing candid and unique moments in a Polaroid-inspired style.
CategoryFashion
Polaroid Picnic Lookbooks
The Band of Outsiders Spring 2012 Catalog Stars Michelle Williams
Fashion brands can utilize the vintage-themed lookbooks and romantic quirky fashion trend to attract customers seeking unique and nostalgic styles.
CategoryTech
Retro Polaroid Pictorials
Davis Ayer Captures Explosive Beauty
Opportunities in capturing fashion and beauty in new and inventive ways using retro and vintage-inspired techniques.
CategoryTech
Living Photo Apps
Cinemagraph-Creating Company Flixel is Like Instagram on Steroids
The market for easy-to-use software that enables amateur and professional photographers alike to enhance and manipulate their photos in unique ways is ripe for innovation.
CategoryFashion
Vintage Polaroid Lookbooks
The Band of Outsiders Spring 2012 Collection Features Artist Ed Ruscha
The Band of Outsiders Spring 2012 Collection highlights opportunities for clothing designers and retailers to incorporate vintage elements, showcase their products in single-model…
CategoryArt & Design
Vintage 8-Bit Captures
Pixels and Polaroids by Jherin Miller Mixes Gaming with Reality
Incorporate 8-bit graphics into modern video games for a unique and memorable gaming experience
CategoryTech
Nostalgic Social Media Features
Facebook Photo Filters Hope to Draw People Away from Instagram
Social media platforms can incorporate nostalgic features like photo filters to attract more users.
