Superstar

'Love, Chloe' Packaging Exudes a Gentle Luxury

By: Amelia Roblin - Published: Jul 1, 2011 • References: chloe and thedieline
Where wrapping a product to make it visually attractive can often end with the box that contains it, 'Love, Chloe' packaging demonstrates how fragrance presentation pulls out all the stops.

The fashion house presents its sweet scent in a bottle fit for the vanity of a princess. The transparent glass bottle takes on rectangular profile with smooth round sides and a delicate pink appearance from the perfume within. The base is enhanced with a gilded pedestal which is engraved elegantly with the name of the eau de toilette. To give the vessel even more class and shine, a matching golden cap covers the spritzer, and to tie in every element of 'Love, Chloe' packaging, the splendid lid is fastened to the neck with a lovely jewelry chain.