Post-Privacy

Consumers willingly give up personal information to stay connected
Implications - Although Internet users are still concerned about privacy, the reality is that many consumers are actually willing to give up personal information in order to stay connected. For example, Foursquare now has 15 million users, all of whom update their location status on a daily -- if not hourly -- basis, which not only publicizes their whereabouts but also gives Foursquare personal information ranging from their online browsing histories to phone numbers. What's more, a plethora of apps ask consumers to surrender their personal information in order to continue, and brands are increasingly getting sneakier when it comes to getting consumers to divulge their likes and dislikes, email addresses and more. Thus, society's level of virtual connectedness has brought on an era of "post-privacy," in which nothing is ever truly private.
SCORE: 3.5
Mild Top 6 Examples: 7,068 Total Clicks Jul 11 - Apr 12
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DEMOGRAPHICS
Friend-Stalking Facilitations - Facebook Subscriptions Let You Build a Cult of Personality
SCORE: 5
Warm 1,970 Clicks Pub: Sep 19, 11
Friend-Stalking Facilitations
Facebook Subscriptions Let You Build a Cult of Personality
With almost every social media or networking websites encroaching on their territory, Mark Zuckerberg and co. are ready to strike a blow with the new Facebook subscriptions. The problem was simple: You… [More]
Permanent Stalker Software - Apple's New 'Find My Friends' is a Scary, Yet Practical GPS-Based App
SCORE: 4.8
Mild 1,296 Clicks Pub: Oct 13, 11
Permanent Stalker Software
Apple's New 'Find My Friends' is a Scary, Yet Practical GPS-Based App
Launched well ahead of schedule and ahead of the iCloud's release, Apple's new 'Find My Friends' app does precisely what its name implies: identify the exact GPS co-ordinates of your closest friends and… [More]
Social Network Spy Software - ZoneAlarm SocialGuard Lets Parents Track Kids' Facebook Activity
SCORE: 2.9
Untested 709 Clicks Pub: Jul 30, 11
Social Network Spy Software
ZoneAlarm SocialGuard Lets Parents Track Kids' Facebook Activity
If you thought stalking someone on Facebook was completely anonymous, the ZoneAlarm SocialGuard software will have you thinking twice. For a mere $20 a year, the system allows parents to keep track of… [More]
Webcam-Connected Bars - BarSpace Combines Facial Recognition, Social Media and Heavy Drinking
SCORE: 3.1
Untested 1,343 Clicks Pub: Sep 11, 11
Webcam-Connected Bars
BarSpace Combines Facial Recognition, Social Media and Heavy Drinking
If you're sitting at home and mulling over whether to visit your local dive, BarSpace should help you come to a swift, albeit Orwellian conclusion. Established by handful of Sonoma County venture capitalists,… [More]
Scary Pick-Up Apps - Girls Around Me Connects Users to a List of Females in Their Vicinity
SCORE: 2.5
Untested 1,188 Clicks Pub: Apr 5, 12
Scary Pick-Up Apps
Girls Around Me Connects Users to a List of Females in Their Vicinity
Girls Around Me is a geolocation-based maps app that shows users what girls are in their vicinity, what they look like, information about them and ways to get in touch with them. It’s like an... [More]
Adaptive Advertising - SyncApps Will Ensure TV Commercials Pitch to Your Interests and Personality
SCORE: 2.2
Untested 562 Clicks Pub: Aug 28, 11
Adaptive Advertising
SyncApps Will Ensure TV Commercials Pitch to Your Interests and Personality
Whether their intentions were to surveil your personal activity or to streamline advertising, San Francisco-based developer Flingo is unveiling a new TV software called SyncApps that follows your television-watching… [More]
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