Via Vespa Packaging Appeals to the Young, Sporty and Speedy

By: Amelia Roblin - Published: Jan 31, 2011 • References: jqpan & thedieline
When assigned a challenging graphic design problem, MFA student Jenny Pan took the task by the handlebars and created Via Vespa packaging.

The exercise asked that the Academy of Art University class turn any unaffiliated brand into a line of beauty products, with the results being this collection of energetic-looking bottles and tubes, made for men and women on the go. Accentuating the bold clean lines of the scooter's signature paint job, Via Vespa packaging brings that streamlined polish from the streets to the skin. Stats for Scooter Skin Care Branding Trending: Older & Chilly
Research: 10,295 clicks in 276 w
Interest: 4 minutes
Concept: Via Vespa Packaging
Related: 104 examples / 80 photos
Segment: Females, 12-18
Comparison Set: 38 similar articles, including: flexible eco packaging, 65 cases of downbranded products, and typographic treat packaging.