Street Artvertising

Using graffiti-inspired campaigns to capture attention
Implications - Last year, Trend Hunter noted how shoe brands are teaming up with famous street artists to create eye-catching and unique graffiti-like designs for their products. Now, brands are going one step further and taking street art into their own hands, creating large public displays that take on stunning visual effects or look as if they could have been executed by Banksy. This method of artvertising allows a brand to align itself with street culture, appealing to consumers who love public art statements and tend to ignore more traditional branding and marketing displays.
SCORE: 5
Warm Top 6 Examples: 51,365 Total Clicks Nov 11 - Apr 12
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DEMOGRAPHICS
Colossal 3D Paintings - Reebok CrossFit and 3D Joe & Max Set a Guinness World Record
SCORE: 7
Viral 24,051 Clicks Pub: Nov 20, 11
Colossal 3D Paintings
Reebok CrossFit and 3D Joe & Max Set a Guinness World Record
London's Canary Wharf has been turned into the world's longest and largest 3D painting, thanks to Reebok CrossFit and street artists 3D Joe & Max. Reebok and CrossFit (a developer of multifunctional… [More]
Guerrilla Graffiti Footgear Campaigns - The Converse 'Just Add Color' Projects Keeps Things Bright
SCORE: 6
V. Hot 10,633 Clicks Pub: Mar 27, 12
Guerrilla Graffiti Footgear Campaigns
The Converse 'Just Add Color' Projects Keeps Things Bright
I am an extreme fan of the Chuck Taylor All Star series and duly appreciate the most recent efforts of the Converse Just Add Color campaign. This is a guerrilla graffiti-esque effort taken by the... [More]
Robotic Graffiti Autos - The 'Chevy Street Artist Car' Creates Beautiful Murals
SCORE: 4.8
Warm 5,844 Clicks Pub: Apr 22, 12
Robotic Graffiti Autos
The 'Chevy Street Artist Car' Creates Beautiful Murals
Street artist Jeff Soto teamed up with Chevrolet to bring about the ‘Chevy Street Artist Car.’ This is the world’s first car that can actually spray paint murals. When Soto first... [More]
Shoe Street Art Festivals - Off Canvas Graffiti Festival by Converse to Grow Following in China
SCORE: 5
Warm 6,774 Clicks Pub: Jan 24, 12
Shoe Street Art Festivals
Off Canvas Graffiti Festival by Converse to Grow Following in China
In celebration of the Chinese design festival, Converse kicked off the ‘Off Canvas’ movement, which showcased graffiti artists from China and worldwide. Converse has long been associated with the rebel… [More]
Banksy-Inspired Ads  - This IKEA Street Art is Reminiscent of the Anonymous Artists
SCORE: 4.4
Mild 2,638 Clicks Pub: Apr 21, 12
Banksy-Inspired Ads
This IKEA Street Art is Reminiscent of the Anonymous Artists
During Milan Design Week 2012, IKEA bombed its own ads to create these cool Banksy-inspired IKEA street art designs. The company glued black and white street graffiti-style stencilled posters in... [More]
Laser Christmas Graffiti - The Vodaphone Campaign of Gift Giving Incorporated Facebook
SCORE: 2.7
Untested 1,425 Clicks Pub: Dec 24, 11
Laser Christmas Graffiti
The Vodaphone Campaign of Gift Giving Incorporated Facebook
To celebrate Christmas cheer Vodaphone (a mobile phone carrier in the UK) launched a very special and unique engagement. It asked users on its website to come up with Christmas greetings they wished to… [More]