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Street Artvertising
Using graffiti-inspired campaigns to capture attention
Implications - Last year, Trend Hunter noted how shoe brands are teaming up with famous street artists to create eye-catching and unique graffiti-like designs for their products. Now, brands are going one step further and taking street art into their own hands, creating large public displays that take on stunning visual effects or look as if they could have been executed by Banksy. This method of artvertising allows a brand to align itself with street culture, appealing to consumers who love public art statements and tend to ignore more traditional branding and marketing displays.
| Score: 6.5 |
Warm
Top 6 Examples:
Date Range:48,660 Total Clicks Jul 11 - Apr 12 |
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Colossal 3D PaintingsReebok CrossFit and 3D Joe & Max Set a Guinness World RecordLondon's Canary Wharf has been turned into the world's longest and largest 3D painting, thanks to Reebok CrossFit and street artists 3D Joe & Max.
Reebok and CrossFit (a developer of multifunctional… [More] |
Guerrilla Graffiti Footgear CampaignsThe Converse 'Just Add Color' Projects Keeps Things BrightI am an extreme fan of the Chuck Taylor All Star series and duly appreciate the most recent efforts of the Converse Just Add Color campaign. This is a guerrilla graffiti-esque effort taken by the... [More] |
Robotic Graffiti AutosThe 'Chevy Street Artist Car' Creates Beautiful MuralsStreet artist Jeff Soto teamed up with Chevrolet to bring about the ‘Chevy Street Artist Car.’ This is the world’s first car that can actually spray paint murals. When Soto first... [More] | |||||||||
Shoe Street Art FestivalsOff Canvas Graffiti Festival by Converse to Grow Following in ChinaIn celebration of the Chinese design festival, Converse kicked off the ‘Off Canvas’ movement, which showcased graffiti artists from China and worldwide. Converse has long been associated with the rebel… [More] |
Paint Gun Graffiti PortraitsThe Mountain Dew Street Art Video Paints the Town GreenJohnny Knoxville and Dave Grohl get a green graffiti makeover in the new Mountain Dew street art video. Using two guns, 1000 paintballs and 30 gas canisters, the two music and television daredevils were… [More] |
Banksy-Inspired AdsThis IKEA Street Art is Reminiscent of the Anonymous ArtistsDuring Milan Design Week 2012, IKEA bombed its own ads to create these cool Banksy-inspired IKEA street art designs.
The company glued black and white street graffiti-style stencilled posters in... [More] | |||||||||
