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ASPCA's Street Art-Inspired Campaign

By: Marissa Brassfield - Published: • References: aspca.org & adrants
ASPCA’s new campaign to advocate spaying and neutering pets is targeted squarely at New York City’s inner-city male dog owners. Its graffiti-inspired design features the tagline “Fix your dog. It’s all good.” The two variants of the ad are featured in the gallery above.

The ASPCA ad was created by Pyper Paul + Kenney, who are based out of Tampa, Florida. While it remains to be seen how inner-city males will respond to graffiti advertising, at least the ads won’t garishly stand out from their surroundings. Stats for Graffiti Advertisements Trending: Older & Mild
Traction: 8,225 clicks in 307 w
Interest: 4 minutes
Concept: Graffiti Advertisements
Related: 57 examples / 44 photos
Segment: Males, 18-55
Comparison Set: 21 similar articles, including: illustrated dog breed charts, graffitisements, and porcelain patterned sneakers.