Superstar

ASPCA's Street Art-Inspired Campaign

By: Marissa Brassfield - Published: Oct 29, 2008 • References: aspca.org and adrants
ASPCA’s new campaign to advocate spaying and neutering pets is targeted squarely at New York City’s inner-city male dog owners. Its graffiti-inspired design features the tagline “Fix your dog. It’s all good.” The two variants of the ad are featured in the gallery above.

The ASPCA ad was created by Pyper Paul + Kenney, who are based out of Tampa, Florida. While it remains to be seen how inner-city males will respond to graffiti advertising, at least the ads won’t garishly stand out from their surroundings.