Superstar

The Smart Fortwo A Big Idea Campaign Features Playful Characters

By: Matt Ho - Published: Apr 3, 2011 • References: thesmart and overhours
The Smart fortwo A Big Idea campaign takes a cute, quirky approach to advertising the company's latest automobile.

The A Big Idea campaign consists of a series of cartoon graffiti characters playing out a narrated scenario. In this particular one, couples are having difficulty finding time together due to the hectic urban environment. As they navigate through difficulty and distress, the happy lovebirds find peace and quiet inside a Smart car.

The Smart fortwo A Big Idea campaign is fun and cute; its brilliantly written narratives really bring out what the concept is all about.