The Smart Fortwo A Big Idea Campaign Features Playful Characters

By: Matt Ho - Published: Apr 3, 2011 • References: thesmart & overhours
The Smart fortwo A Big Idea campaign takes a cute, quirky approach to advertising the company's latest automobile.

The A Big Idea campaign consists of a series of cartoon graffiti characters playing out a narrated scenario. In this particular one, couples are having difficulty finding time together due to the hectic urban environment. As they navigate through difficulty and distress, the happy lovebirds find peace and quiet inside a Smart car.

The Smart fortwo A Big Idea campaign is fun and cute; its brilliantly written narratives really bring out what the concept is all about. Stats for Animated Graffiti Ads Trending: Older & Warm
Research: 7,671 clicks in 268 w
Interest: 4 minutes
Concept: A Big Idea Campaign
Related: 107 examples / 82 photos
Segment: Males, 18-35
Comparison Set: 39 similar articles, including: sultry parisian ads, amped-up athletic ads, and guitar-slinging dessert ads.