Sprint Uses Camera Tricks to Draw Glowing Neon Message

By: Bianca Bartz - Published: Feb 22, 2009 • References: &
Over the last year, Trend Hunter has watched light graffiti go from an artistic hobby for photography lovers to, dare we say it, mainstream.

In their latest commercial for Speedway TV, Sprint used what looks like light graffiti to create the NASCAR Spring Cup Mobile Spot 2009, seen above. The clip was created by Mass Market and Goodby Silverstein & Partners.

Check out some more innovative photography in the episode of Trend Hunter TV below. Stats for Light Graffiti Advertising Trending: Older & Warm
Research: 17,452 clicks in 378 w
Interest: 4 minutes
Concept: Light Graffiti Advertising
Related: 59 examples / 45 photos
Segment: Neutral, 12-35
Comparison Set: 21 similar articles, including: athletic light graffiti, cutting edge photography, and 3-d light graffiti.