Superstar

Sprint Uses Camera Tricks to Draw Glowing Neon Message

By: Bianca Bartz - Published: • References: diretodoforno.br and notcot.org
Over the last year, Trend Hunter has watched light graffiti go from an artistic hobby for photography lovers to, dare we say it, mainstream.

In their latest commercial for Speedway TV, Sprint used what looks like light graffiti to create the NASCAR Spring Cup Mobile Spot 2009, seen above. The clip was created by Mass Market and Goodby Silverstein & Partners.

Check out some more innovative photography in the episode of Trend Hunter TV below.