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Using facelessness to focus attention on everything but the model


Implications - When a campaign features a celebrity or supermodel, the viewer naturally focuses his or her attention on that person and less on the clothes that are being marketed. The same thing occurs when fashion show attendees focus on the runway models' faces and not on what they're wearing. As such, the use of "faceless" models helps to draw attention directly to the apparel; with the model's face obscured, the brand can showcase the clothing without the consumer forming judgments based on who the model is or what she looks like.
 Score:
6
Hot
Top 6 Examples:
100,607 Total Clicks
Date Range:
Jun 11 - Mar 12
Popularity  
Activity  
Freshness  
DEMOGRAPHICS

Featured Examples


Flashy Faceless Photography
 Score:
5.5
Peaked and Viral
64,517 Clicks in 91 w
Pub: Aug 15, 11

Flashy Faceless Photography

Ronald Stoops Captures Beauty Through Telling Poses
Although fashion photography often uses intense facial expressions to complement exquisite styles and tell intricate stories, Ronald Stoops does just the opposite. Shielding the face through various mediums,… [More]

Faceless Model Runways
 Score:
6.6
Peaked and V. Hot
11,949 Clicks in 59 w
Pub: Mar 26, 12

Faceless Model Runways

The A.F. Vandevorst FW 2012 Collection Features Huge Scarves and Hats
The A.F. Vandevorst FW 2012 collection debuted at Paris Fashion Week. The line features a myriad of textures and modern variations of a neutral color palate. The models in the show were adorned with... [More]

Faceless-Figured Models
 Score:
5.7
Peaked and Hot
10,862 Clicks in 101 w
Pub: Jun 10, 11

Faceless-Figured Models

Maura Murnane Creates Otherwordly Fashion Art
Visual artist Maura Murnane, a veteran of of the fashion industry, creates media manipulation pieces that have fun with the concept of perfection. Working with Photoshop as part of her day job retouching… [More]

Eerie Faceless Editorials
 Score:
6.1
Peaked and Warm
3,754 Clicks in 61 w
Pub: Mar 14, 12

Eerie Faceless Editorials

The JNC Magazine 01/12 Series is Femininely Ethereal
There is an eeriness to the JNC Magazine 01/12 editorial that has everything to do with the facelessness of the model as well as her ethereal presence on the page. At times she looks like she was raised… [More]

Ebony Faceless Portraits
 Score:
5.5
Peaked and Warm
4,719 Clicks in 76 w
Pub: Dec 4, 11

Ebony Faceless Portraits

Shape by Quentin Arnaud Plays with Light to Remove Subject Features
The fantastic photography series titled Shape by Quentin Arnaud is mysterious and alluring. The French artist played with colors and light to achieve an optical effect where the subjects' faces seem like… [More]

Freaky Faceless Figures
 Score:
5.6
Peaked and Warm
4,806 Clicks in 68 w
Pub: Jan 29, 12

Freaky Faceless Figures

Me & Edward Features Eery Images
Me & Edward is an art exhibit that will make you shudder and cringe, but be unable to tear your eyes away. These disfigured creatures look like they belong in an editorial titled Pan's Labyrinth Magazine.… [More]


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