These Mike Mitchell Shirts Strip Pop Culture Favorites Down to Their Skulls
If you’re looking for more illustrations similar to the ones found on these Mike Mitchell shirts, you should know that the Los Angeles-based artist has tons more on his personal website. Mitchell’s biggest claim to fame is having drawn the popular “I’m with Coco” poster in support and tribute of popular television host Conan O’Brien.
Implications - Consumers often gravitate towards pop culture products because purchasing such merchandise is cognitively associated with demonstrating one’s personal interests. As such, corporations may consider producing licensed pop culture goods to satiate consumer desire to express their individuality.