Gamified Life

Gamification extends from the virtual to the real world
Implications - Gamification has become a major part of today's marketing, with brands using it particularly for their social media and online campaigns. However, virtual games only engage a customer to an extent, which is why an increasing number of brands are using gamification to encourage offline actions. Thus, gamification is entering day-to-day lives, prompting aspects of a person's life such as health and fitness activities, shopping, travel plans, eco-friendly actions and more.
SCORE: 4.4
Mild Top 6 Examples: 24,649 Total Clicks Jun 11 - Mar 12
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Accelerometer Fitness Bracelets - The Nike+ FuelBand Monitors Everyday Activities for Healthy Living
SCORE: 5.9
Warm 17,417 Clicks Pub: Jan 23, 12
Accelerometer Fitness Bracelets
The Nike+ FuelBand Monitors Everyday Activities for Healthy Living
Healthy lifestyles have become a big concern for many people and as a result there have been a lot of new technology such as the Nike+ FuelBand that help people to stay on track and reach their goals.… [More]
Chivalrous Chocolate Pricing - The Anthon Berg Generous Store Accepts Good Deeds as Payment
SCORE: 5.3
Mild 2,107 Clicks Pub: Mar 21, 12
Chivalrous Chocolate Pricing
The Anthon Berg Generous Store Accepts Good Deeds as Payment
Indulge your sweet tooth with your best intentions at the Anthon Berg Generous Store. Recently unveiled in the heart of Copenhagen, the company’s Generous Store featured the usual assortment of... [More]
Great Deals for Good - DealGooder Facilitates Group Buying and Giving, Donating 50% of Profits
SCORE: 4
Mild 1,797 Clicks Pub: Mar 14, 12
Great Deals for Good
DealGooder Facilitates Group Buying and Giving, Donating 50% of Profits
Instead of simply offering its customers great deals, DealGooder also offers consumers the opportunity to do some good simply by making their everyday purchases. 50% of every daily deal purchased goes… [More]
Soda Scavenger Hunts - Coca-Cola and SCVNGR's Interactive Happiness in Numbers Game is for Friends
SCORE: 4.3
Mild 2,087 Clicks Pub: Jun 22, 11
Soda Scavenger Hunts
Coca-Cola and SCVNGR's Interactive Happiness in Numbers Game is for Friends
Coca-Cola and SCVNGR's Interactive Happiness in Numbers game is the perfect way for American teens to kill some time this summer. The interactive idea is a partnership between the soda brand and Internet… [More]
Interactive Airline Initiatives - Air China Facebook Check-In Campaign Entices New Customers
SCORE: 3.8
Mild 738 Clicks Pub: Jan 25, 12
Interactive Airline Initiatives
Air China Facebook Check-In Campaign Entices New Customers
Brands looking for new ways to engage their customers might want to take a cue from the Air China Facebook check-in campaign, which used social media and partnerships with local establishments to create… [More]
Questioning Sports Campaigns - Nike 'How Will You #makeitcount?' Inspires Athletic Resolutions
SCORE: 2.4
Untested 503 Clicks Pub: Jan 4, 12
Questioning Sports Campaigns
Nike 'How Will You #makeitcount?' Inspires Athletic Resolutions
For those who have made new year's resolutions in the athletic department, join the Nike ‘How Will You #makeitcount?’ campaign and see if you’ll follow through on what you hope to achieve. The Nike ‘How… [More]
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