Superstar

The 'Adidas is All in' Campaign Brings a Light Show to Marseille

By: Matt Ho - Published: • References: youtube & hypebeast
Adidas knows how to shoot insanely awesome commercials, but apparently the brand is also an expert on shows. The company takes marketing one step further with the ‘Adidas is all in’ light show.

The ‘Adidas is all in’ light show adds to the already impressive commercial, which we've previously featured. The company set up a huge projection in Marseilles, France, displaying an impressive visual of athletes showing off their skills. The use of 3D projection technology really brings the video to life, and with DJ Cut Killer live on the turntables, you can’t go wrong.

Adidas has hit the jackpot with its latest campaign. This visual light show is just as impressive as the commercials. Check out this amazing video featuring new music from Justice. Stats for Athletic Projection Promotions Trending: Older & Mild
Traction: 3,052 clicks in 183 w
Interest: > 3 minutes
Concept: Adidas Is All In
Related: 96 examples / 74 photos
Segment: Neutral, 18-55+
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