Coca-Cola and SCVNGR's Interactive Happiness in Numbers Game is for Friends

By: Carly Foy - Published: Jun 22, 2011 • References: scvngr & mashable
Coca-Cola and SCVNGR's Interactive Happiness in Numbers game is the perfect way for American teens to kill some time this summer.

The interactive idea is a partnership between the soda brand and Internet application. On the SCVNGR site, Coca-Cola's page claims that "This summer is all about unlocking happiness with your friends." The app encourages users to download SCVNGR and search "Coke." Then, nearby locations of Happiness in Numbers booths will pop up, sending the user to them, competing with friends and others for prizes like T-shirts and gift cards.

To sweeten the deal of Happiness in Numbers, Coca-Cola is also offering challenges with Live Nation that will send you to one of their 31 hidden sound check concert locations. Stats for Soda Scavenger Hunts Trending: Older & Average
Research: 2,573 clicks in 256 w
Interest: 1.7 minutes
Concept: Happiness In Numbers
Related: 70 examples / 54 photos
Segment: Males, 12-35
Comparison Set: 26 similar articles, including: wordless logos, switched personality brandings, and pin-up pop branding.