Nike 'How Will You #makeitcount?' Inspires Athletic Resolutions

By: Matt Ho - Published: Jan 4, 2012 • References: youtube & hypebeast
For those who have made new year's resolutions in the athletic department, join the Nike ‘How Will You #makeitcount?’ campaign and see if you’ll follow through on what you hope to achieve.

The Nike ‘How Will You #makeitcount?’ is a new campaign that tries to inspire/motivate people to come up with a goal and see it through for the new year. To get everyone involved, the brand is encouraging people to tweet what they hope to achieve with the hashtag ‘#makeitcount.’ To push the campaign, Nike has released this clip featuring several athletes narrating what they’ll do to work towards their achievement.

A few professional athletes have already tweeted their goals, so if you want to get involved, tweet and show the world what you’ll do to up your game. Stats for Questioning Sports Campaigns Trending: Older & Chilly
Research: 519 clicks in 229 w
Interest: > 3 minutes
Concept: Nike 'How Will You #makeitcount?'
Related: 114 examples / 88 photos
Segment: Females, 12-55
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