Indulge your sweet tooth with your best intentions at the Anthon Berg Generous Store. Recently unveiled in the heart of Copenhagen, the company’s Generous Store featured the usual assortment of the premium chocolates Anthon Berg is known for. Goods were sold, but money never changed hands. The only suitable form of payment at the Anthon Berg Generous Store is the promise to do a good deed for someone you love.
Decked out with price tags that read, “Served breakfast in bed to your loved one,” or “Help clean your friend’s or house,” the Generous Store products demand a lot more effort than fishing a creased bill out of your pocket. When you commit to the price of your glossy goody bag, your “transaction” is processed on an iPad. Through Facebook, you let the lucky recipient of your good deed know what you have in store for them. Anthon Berg encouraged the would be do-gooders to follow up and post photos of their good deed on the company’s Facebook page.
The perfect way to spread joy, goodwill and delicious chocolate, the Anthon Berg Generous Store is home to sugary sweet sentiments.
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