Superstar

Lulu's Urban Cupcakery Branding Embodies Butter and Chocolatey Sweetness

By: Amelia Roblin - Published: Jan 7, 2012 • References: lauraandersondesign and thedieline
The technique of using pinstripes on food packaging rarely ceases to incite a craving and Lulu's Urban Cupcakery branding would leave no one wanting, thanks to its lemon yellow patterning and cocoa brown logo.

As if the delectable confectionary can't speak for its scrumptious self, graphic designer Laura Anderson cooked up a beautiful visual identity for the bakery with a simplicity inspired by the deliciously puffy look of the iced and decorated treats. The logo takes on soft cloud-like contours that mimic the shape of risen batter covered in butter cream. The colors chosen to trim the packaging, the stationery, the aprons and the signage for Lulu's Urban Cupcakery branding reference two of the most memorable ingredients of the sweet store's offering.