Artificial Zeal

Energy-boosting products give consumers faux sense of vitality
Implications - Although Red Bull is still the leader in the energy drink market, many competitors have come to the foreground with their own versions of energy-boosting products in a bid to capture the increasing number of consumers looking for a quick shot of stamina and vitality. The products range from supposed "health-boosting" concoctions that naturally raise energy levels to cosmetic products meant to make one feel instantly refreshed and energized. As more consumers forgo sleep in favor of keeping up with their busy schedules, products that claim to give consumers "energy" -- contrived or otherwise -- may make it onto more shopping lists.
SCORE: 3.5
Mild Top 6 Examples: 37,014 Total Clicks Jul 11 - Mar 12
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PC-Inspired Packaging - Reboot Energy Branding Turns Tired Bodies Back On
SCORE: 4.4
Hot 20,269 Clicks Pub: Jul 13, 11
PC-Inspired Packaging
Reboot Energy Branding Turns Tired Bodies Back On
Designing packaging for a product opens up so many opportunities for developing unique brand identities, and this concept for Reboot Energy branding takes full advantage of this. A student of Ireland's… [More]
Busy Snack Branding - Active Packs Packaging Alludes to High-Energy Food
SCORE: 4.9
Warm 8,457 Clicks Pub: Nov 28, 11
Busy Snack Branding
Active Packs Packaging Alludes to High-Energy Food
You know that your hunger won't disappear just because you're busy. In fact, a vigorous lifestyle demands sufficient nourishment, which is provided conveniently within Active Packs packaging. The cardboard… [More]
Sweet Medication Packaging - Antidote Chocolate Doles Out Tasty Relief One Pill at a Time
SCORE: 3
Mild 4,769 Clicks Pub: Nov 30, 11
Sweet Medication Packaging
Antidote Chocolate Doles Out Tasty Relief One Pill at a Time
Antidote Chocolate maintains the mantra of "health through pleasure" with the company's single origin dark chocolate bars that contain the health benefits associated with raw and roasted cacao. Each of… [More]
Health-Boosting Beverages - Crocodile Fresh Fruit Smoothies are Cleverly Branded & Full of Nutrients
SCORE: 2.7
Untested 1,663 Clicks Pub: Aug 3, 11
Health-Boosting Beverages
Crocodile Fresh Fruit Smoothies are Cleverly Branded & Full of Nutrients
The packaging design for the new Crocodile Fresh Fruit Smoothies is both simple and very clever. The main idea behind the Crocodile Fresh Fruit Smoothies is that those who drink one will benefit from natural… [More]
Wake-Up-Worthy Noms - The Butterfinger Buzz Bar is Infused with Chocolate Flavor & a Hit of Caffeine
SCORE: 2.7
Untested 779 Clicks Pub: Jul 4, 11
Wake-Up-Worthy Noms
The Butterfinger Buzz Bar is Infused with Chocolate Flavor & a Hit of Caffeine
For all those chocolate enthusiasts looking for ways to justify eating a candy bar for breakfast, the new Nestle Buttterfinger Buzz Bar is your perfect excuse. The new Nestle Butterfinger Buzz Bar takes… [More]
Manly Beverage Packaging - Bear Semen Energy Drink Will Give You a Boost in One Shot
SCORE: 2
Untested 1,077 Clicks Pub: Jan 2, 12
Manly Beverage Packaging
Bear Semen Energy Drink Will Give You a Boost in One Shot
The Bear Semen Energy Drink (from company of the same name) has been labeled by the manufactures as the manliest drink on Earth. The drink is marketed as being able to provide those who drink it with extra… [More]