Rockstar

Kyla Tom Packages Sweets in the Most Minimalist Manner Possible

By: Jason Soy - Published: Aug 29, 2011 • References: kylatomdesign and lovelypackage
Chocolate doesn't need glitzy and glamorous packaging to promote itself, and that's exactly what Kyla Tom was trying to prove with this 'yum.' chocolate packaging. And with her use of vibrant colors and minimal text, Tom can totally pat herself on the back and utter the words "Mission accomplished." The overall look of the 'yum.' chocolates totally remind me of the packaging of those Pocky cracker sticks and they come in three unique flavors of "tingle," "cozy" and "shiver."

Kyla Tom is a graphic designer specializing in product designs and crafting goods that don't yet exist in the real world.

Implications - Consumers gravitate towards simplistic packaging because it's direct and requires minimal cognitive thought to understand. Corporations looking to gain a competitive edge over their rivals may consider simplifying the overall packaging of their products.