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The 'Dude, Sweet' Chocolate by Tractorbeam is Creatively Simple

By: Katherine Vong - Published: • References: tractorbeam and thedieline
Creative branding agency Tractorbeam has designed a creatively charming packaging and branding concept for 'Dude, Sweet' chocolate. The range of sweets was launched by a pastry chef who wanted to create her own "quirky brand of chocolates and confections," says the design agency.

To ensure the chef's personality and the fun and amusing 'Dude, Sweet' chocolate brand name was appropriately represented by the packaging design, Tractorbeam chose a very minimalist logo and logo type. For overall branding, they supplemented the basic packaging with stamps and stickers as well as images of the chef and the chocolate. According to the agency, they were able to create a packaging solution that was versatile, organic and affordable.

As you can see from the 'Dude, Sweet' chocolate branding, Tractorbeam is a creative agency that really focuses on the product. As the agency's website describes, it is: "Obsessed about product. Relentless about design. Selective about clients. Unreasonable about fonts. Fanatic about growing your business."