Antique Bottles Inspire Packaging for Benefit Cosmetics b.right! Line

By: Katherine Vong - Published: Sep 1, 2011 • References: maesa & thedieline
Benefit Cosmetics enlisted the help of Maesa for the design of its new 'b.right!' skincare collection.

Offering skincare essentials, the b.right! collection includes 16 pieces, all packaged in an interesting antique-style, apothecary aesthetic inspired by old-school glass apothecary bottles. For a "a modern, organic twist," they feature caps that look like corks; these were made by dipping and coating the caps in film that has been submerged in water. The glass bottles from the collection were also tinted blue and small notches were applied to their exteriors to give a more vintage feel as well as to provide the customer with a "tactile experience."

The b.right! collection from Benefit Cosmetics is currently available at Benefit boutique stores and Sephora. Stats for Apothecary Beauty Branding Trending: Older & Mild
Research: 10,141 clicks in 246 w
Interest: 1.8 minutes
Concept: Benefit Cosmetics
Related: 56 examples / 43 photos
Segment: Females, 18-55
Comparison Set: 20 similar articles, including: purpose-driven beauty products, 33 conscious cosmetic companies, and modular manicure branding.