Greenpeace vs. Nestle in KitKat Campaign

By: Luisa Amanda Gomes - Published: Apr 5, 2010 • References: & greenmuze
It’s Greenpeace vs. Nestle in their campaign against the chocolate tycoon’s source of palm oil for their popular chocolate bar, KitKat. Greenpeace released an ad mocking the regulatory KitKat commercial of an office worker enjoying a KitKat bar.

Instead hearing the satisfying crunch or snap of the KitKat, viewers are treated to a view of the officer worker chowing down on chocolatified orangutan finger as it spurts out bloods. Check out the ad while you can, as Nestle has already removed it from Youtube. Stats for Bloody Chocolate Bars Trending: Older & Warm
Research: 8,817 clicks in 319 w
Interest: 4 minutes
Concept: Greenpeace Vs Nestle
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: digitally aged world leaders, shockvertising with bite, and destruction art for awareness.