The KitKat® Iftar Bar Features 30 Pieces for 30 Days of Ramadan
Jana Pijak — March 24, 2023 — Lifestyle
References: instagram & madewithnestle
KitKat®, the chocolate bar that celebrates well-deserved breaks, is recognizing the importance of breaking your fast at sundown during Ramadan, also known as Iftar, and is celebrating with Canadians with the launch of a KitKat® Iftar bar. During the holy month of Ramadan, Iftar is a time synonymous with self-reflection, celebration and time spent with family and friends.
KitKat® recently partnered with Muslim content creators to trial its new 30-piece bars, featuring 1 piece for every day of Ramadan, with availability through limited giveaways. In addition to the new limited edition bar, Nestle Canada is sharing Ramadan-themed recipes with Canadians on its website.
This campaign is reflective of Nestle Canada's commitment to inclusivity and is a celebration of diverse community traditions.
KitKat® recently partnered with Muslim content creators to trial its new 30-piece bars, featuring 1 piece for every day of Ramadan, with availability through limited giveaways. In addition to the new limited edition bar, Nestle Canada is sharing Ramadan-themed recipes with Canadians on its website.
This campaign is reflective of Nestle Canada's commitment to inclusivity and is a celebration of diverse community traditions.
Trend Themes
1. Ramadan-themed Limited Editions - More companies can create Ramadan-themed limited editions to recognize and celebrate important cultural events, expanding their customer base and promoting inclusivity.
2. Cultural Collaboration Marketing - More companies can collaborate with content creators and influencers from different cultures to market their products, expanding their audience and promoting diversity and inclusivity.
3. Brand Advocacy Through Cultural Inclusivity - Companies that celebrate and recognize cultural traditions can engender brand loyalty and advocacy for a wider audience, leading to increased awareness and sales.
Industry Implications
1. Food and Beverage - Food and beverage companies can create seasonal or themed products to attract customers during important cultural events, expanding market reach and increasing sales.
2. Marketing and Advertising - Marketing and advertising agencies can help brands collaborate with influencers and create campaigns that promote inclusivity and celebrate cultural diversity.
3. Retail - Retail companies can showcase themed merchandise and create campaigns highlighting inclusivity and diversity to increase brand loyalty and attract a broader audience.
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