Part of the experience of eating takeout fish and chips is being handed the grease-soaked paper wrapper that contains it. The BagBox packaging concept takes into account that such casual meals are usually held within a sturdier cardboard tray as well, which all amounts to more paper used than necessary.
Casey Ng of New Zealand thus decided to construct a carton for takeaway fries and battered fish that comprised both components in one. An earthy brown kraft paper makes up the primary sack, lined with a little cardboard reinforcement in the bottom. Once you've carried the snack to your destination, the high wrapping of the pouch may become a bother. Just over an inch from the bottom of BagBox packaging is a tab that, when pulled, renders the receptacle into a bowl.
Stats for Tearable Seafood Wrapping
Trending: Older & Warm
Research: 72,694 clicks in 231 w
Interest: 4 minutes
Concept: BagBox Packaging
Related: 95 examples / 73 photos
Segment: Neutral, 12-35
Comparison Set: 35 similar articles, including: mad monkey branding, inner beauty branding, and tied eco takeaway.
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