The fantastical Lewis Carroll tale is known to most of the Western world, so the hype around the recent Disney movie meant that products behind Alice in Wonderland packaging would surely get noticed.
In collaboration with the film production company and Smart Brands, designer Jane Michna came up with a collection of tubes, bottles, boxes and labels that embody the otherworldliness of the story and the dark twist of the uncanny characters. Using the Red Queen, the White Queen, the Mad Hatter and Alice herself as inspiration for different toiletry products, the Alice in Wonderland packaging takes on an eldritch elegance that escapes from the charcoal black base shade. Sharp magenta and piercing whites define each item with a mesmerizing mystery that does very well to epitomize the Tim Burton movie.
Stats for Fantasy Fragrance Branding
Trending: Older & Chilly
Research: 11,262 clicks in 261 w
Interest: 4 minutes
Concept: Alice In Wonderland Packaging
Related: 86 examples / 66 photos
Segment: Females, 18-35
Comparison Set: 31 similar articles, including: wild wood branding, simple stamped branding, and dimpled lager labeling.
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