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St Gallen Chocolate Packaging Keeps it Sweet and Simple

By: Summer Luu - Published: Feb 2, 2011   Updated: Jun 7 2011 • References: cargocollective and thedieline
The St Gallen Chocolate Packaging created by Uruguayan designer Martín Azambuja keeps it tastefully simple, putting emphasis on the chocolate.

The bold colors use in each pack represent the flavor of each chocolate bar. It's eye-catching, clean and straightforward. It even has a vintage feel, making the St Gallen Chocolate Packaging not just a delightful treat but a nostalgic candy wrapper art piece too.

Implications - With the marketplace saturated with products, consumers often rely on the packaging to help make their purchase decision. Packaging covered in text and images overwhelms the customer, and for this reason, simplistic packaging is becoming popular. Companies can embrace the "less is more" adage and keep their packaging simple and clean to attract potential consumers.