Stimulating Chocolate Branding
Featuring a warm brown color on the front which emulates the rich taste of dark chocolate, the Hersheys Press Kit stimulates both your visuals and tastes. The best part of all may be the inside which folds out with a tin foil design like a chocolate wrapper.
Being presented with a press kit like this would definitely make it hard to deny Hersheys.
Implications - Consumers in modern society are looking for style in all of their products. Designs that feature aesthetics with practicality attract shoppers who want the best of both. Companies could develop their brand even further by focusing on this desire for fashion for all their items.