Red Bull Shots Edit
Gulp-Sized Energy Jolts for Junkies On the Go

For those caffeine junkies out there, Red Bull is entering the fast-growing shot market. Red Bull has chosen to mimic its well-known can and label in the packaging for its soon-to-be-launched energy shot.

The 2-ounce shot, which will be available in regular and sugar-free versions, features a shrink-wrap label with the same iconic Red Bull red, silver and blue logo. Rather than go with an apothecary-style bottle, the container is a straight cylinder with a slight indentation between cap and body.